Money Talks: 6 Musicians Who Did Not Swallow the Bait

American rock group The Doors, from left to right: Robby Krieger (guitarist), John Densmore (drummer), Jim Morrison (singer), and Ray Manzarek (organist), posed in Frankfurt, Germany on September 14, 1968. Photo by Gunter Zint/K & K Ulf Kruger OHG/Redfern.
American rock group The Doors, from left to right: Robby Krieger (guitarist), John Densmore (drummer), Jim Morrison (singer), and Ray Manzarek (organist), posed in Frankfurt, Germany on September 14, 1968. Photo by Gunter Zint/K & K Ulf Kruger OHG/Redfern.

THIS ARTICLE WAS WRITTEN BY V_POTEMKAH AND PUBLISHED BY ULTIMATE-GUITAR.COM ON NOVEMBER 5, 2018.

Life can be generous, even too generous sometimes. Are you strong enough to resist the bait? These musicians passed the test.

The Doors

In 1968, car company Buick realized that the Doors’ hit-single “Light My Fire” would sound great in their commercial. All it takes is changing the lyrics a bit from “Come on baby light my fire” to “Come on Buick light my fire”, and $75,000. Jim Morrison instantly refused an offer, though other band members were not that certain. Later drummer John Densmore explained:

"We had agreed that we would never use our music in any commercial, but the money Buick offered us had been hard to refuse. Jim accused us of making a deal with the devil and said he would smash a Buick with a sledgehammer onstage if we let them [change the lyrics]."

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